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MKT 421 All Discussions
The Latest Version A+ Study Guide
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MKT 421 Wk 1 Discussion Emerging Competitors
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.
Due Thursday
Respond to any one of the following in a minimum of 175 words by replying to one of the threads below:
How can a company’s marketing team ensure they identify newly emerging competitors quickly so the team can plan and execute an effective marketing strategy in response to these competitors?
What is customer relationship management (CRM)… How would you define it? How does VALUE relate to CRM?
How does your company’s mission statement influence marketing decisions? (If you do not work for a company or don’t know the mission statement, choose a company that you do know their mission statement and use that.)
Over the past many years, I have developed the following as some important rules/criteria as guidelines for marketers. I thought this might be a good time to share it with you, and get your thoughts. Please review the following and let me know if you have any questions or comments. What is your favorite one?
The Ten Commandments of Marketing
- Know Thy Customers
- Know Thy Competition
III. Thou Shalt Have the Most Differentiating USP
- Thou Shalt Maintain an MIS to Best Satisfy the Market
- The Marketer Shall Covet a Marketing Orientation Through Communication
- Market Segmentation is Vital
VII. Thou Shalt Maximize Integrated Marketing
VIII. Measure, Track, Control and Adjust
- Thou Shalt “Sponge and Plum”
- Thou Shalt Steal What Other Have Used Successfully
Due Monday
Reply to at least two of your classmates. Be constructive and professional in your
responses.
MKT 421 Wk 2 Discussion – Marketing Strategy
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.
Due Thursday…
Respond to any one of the following in a minimum of 175 words by replying to one of the THREADS below …BE SURE TO RESPOND TO THE SPECIFIC THREAD THAT HAS BEEN SET UP FOR EACH INDIVIDUAL QUESTION:
Why is marketing research important to the development of a marketing strategy?
Class, do you believe that focus group research can be conducted effectively online? What things can be done to assure that the marketing research focus group studies online can be done in an effective and conclusive way?
As related to segmentation and target marketing, consider the following: Many people are skeptical of direct mail marketing since response rates are usually low – 1 or 2% is considered par. CLASS, WHAT STEPS CAN BE TAKEN TO DRAMATICALLY IMPROVE THE RESPONSE RATE OF DIRECT MARKETING?
How has the Internet affected marketing research? As a part of your answer address time, cost, approaches, or validity.
Due Monday…
Reply to at least two of your classmates. Be constructive and professional in your responses.
MKT 421 Wk 3 Discussion – Product Life Cycle
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.
Due Thursday…
Respond to any one of the following in a minimum of 175 words by replying to one of the THREADS below …BE SURE TO RESPOND TO THE SPECIFIC THREAD THAT HAS BEEN SET UP FOR EACH INDIVIDUAL QUESTION:
Select a product you are familiar with. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?
The definition of a product includes a “bundle” of things. Discuss and give examples to illustrate.
So, Class, would you put your money in a bank that was pink? After all, piggy banks are pink! What difference would it make if a bank was made out of bricks or wood? Does it really matter?
What has been the effect of the Internet on the product lifecycle? What particular stage of the product lifecycle has been most affected by the Internet technology?
Due Monday…
Reply to at least two of your classmates. Be constructive and professional in your responses.
MKT 421 Wk 4 Discussion – Distribution Channels
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.
Due Thursday
Respond to any one of the following in a minimum of 175 words by replying to one of the THREADS below …BE SURE TO RESPOND TO THE SPECIFIC THREAD THAT HAS BEEN SET UP FOR EACH INDIVIDUAL QUESTION:
Class, what is the relationship between price and value? Is a Cadillac more valuable than a Chevrolet…. or does it just cost more?
Class, how would you explain this?:
The price for a product is not just what you pay for it.
E-tailing has made shopping a whole new experience and some buying situations have changed astronomically – take real estate for example. Class, can you think of any other industry that has been impacted more than the process today of shopping for a home, compared to what it used to be??
How would you differentiate between physical distribution and channel distribution?
Due Monday
Reply to at least two of your classmates. Be constructive and professional in your
responses.
MKT 421 Wk 5 Discussion – International Marketing Messages
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.
Due Thursday
Respond to any one of the following in a minimum of 175 words by replying to one of the THREADS below …BE SURE TO RESPOND TO THE SPECIFIC THREAD THAT HAS BEEN SET UP FOR EACH INDIVIDUAL QUESTION:
So, Class, if you heard someone say this about someone else, what would you think?:
“He is a born salesman!”
Due to the ever-increasing usage and importance of social media as a marketing tool, social media is now being touted as the impetus that has given rise to a possible “5th P of the “Marketing Mix”: “People”. In some textbooks it is called “Participation”, which has even more direct implication on the use of social media platforms. Whether it should be either “People” or “Participation”, is not really that important. Rather, what is important is that in marketing Social Media is so important that it is an ADDED DIMENSION to the marketing mix!: So, Class, do you think Social Media should be the 5th P of Marketing? Or, is it still just an important subset of Promotion?
The Internet technology has made ease of entry into many markets much easier and floral products and other gift items like candy and fruit are certainly easily accessible very simply by searching online. When I worked for FTD (Florists’ Transworld Delivery), we tried to talk the Board of Directors into getting an 800 number and launch a brand-new, incredible website. The Board of Directors dragged their feet, and, in the meantime, competitors took away most of the major market share that FTD once had… That is, what used to be approximately 70% of the market: Class, if you are going to send flowers to someone out-of-state… You would probably use the Internet to find a florist in that location, wouldn’t you? Or would you just call 1-800 Flowers?
The Internet technology has made ease of entry into many markets In which of the strategies of the 4P’s do you feel the Internet adds the greatest value? Why?
Due Monday
Reply to at least two of your classmates. Be constructive and professional in your responses.