MKT 421 Week 1 Marketing, Ch. 1: Creating Customer Relationships and Value through Marketing

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MKT 421 Week 1 Marketing, Ch. 1: Creating Customer Relationships and Value through Marketing
MKT 421 Week 1 Marketing, Ch. 1: Creating Customer Relationships and Value through Marketing
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MKT 421 Week 1 Marketing, Ch. 1: Creating Customer Relationships and Value through Marketing

Consider the following as you read:

  • What is relationship marketing and why is it important?