MKT 421 Week 1 Marketing, Ch. 3: Scanning the Marketing Environment

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MKT 421 Week 1 Marketing, Ch. 3: Scanning the Marketing Environment
MKT 421 Week 1 Marketing, Ch. 3: Scanning the Marketing Environment
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MKT 421 Week 1 Marketing, Ch. 3: Scanning the Marketing Environment

Consider the following as you read:

  • Why is environmental scanning an important element of the marketing plan and what are its five forces?