MKT 421 Week 1 Product Advantage, Differentiation and Target Market

Create a 800 to 900 word paper that includes the following:

• Based on the chapter readings, describe competitive advantage and differentiation along with target market and customer wants/needs.
• Summarize a product that you constantly use, what makes the product unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch.
• Identify two to three products you would consider purchasing for your parents or grandparents, (your target market and how these products can fulfill their needs/wants), and how you think the product will benefit them.

Format your assignment consistent with APA guidelines.

Include at least three references, at least one of which must come from the University Library and another from the weekly chapter readings.

Click the Assignment Files tab to submit your assignment.