MKT 421 Week 2 Summary Assignment

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MKT 421 Week 2 Summary Assignment
MKT 421 Week 2 Summary Assignment
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MKT 421 Week 2 Summary Assignment

Weekly Summary

Please copy/paste all questions below into your posting and type your responses under each question separately.

  1. Identify between 3 to 5 slides from the week 2 chapter publisher’s Powerpoint presentation and describe how the contents maybe used within one of the individual or team assignments.  Include chapter of slides, title of the slide and slide number in your responses.

  2. Select one of the following required or recommended week 2 learning activities and summarize what you knew already related to the topic, what you learned by reviewing the activity and how you may use the knowledge gained to support your individual or team assignments based on one or more of these topics:

 

 Consumer Decision Making Styles in Retailing: Evolution of Mindsets and Psychological Impacts Edit Consumer Decision Making Styles in Retailing: Evolution of Mindsets and Psychological ImpactsDelete Consumer Decision Making Styles in Retailing: Evolution of Mindsets and Psychological Impacts
 Marketing: Market Segmentation Edit Marketing: Market SegmentationDelete Marketing: Market Segmentation
 Choice, Happiness, and Spaghetti Sauce

  1. Download the Week 2 Positional/Perceptual Map and Gap Analysis template. View the perceptual map and gap analysis worksheets, then describe how these maybe used to support current or future individual or team assignments.