MKT 421 Week 3 Marketing, Ch. 11: Managing Successful Products, Services, and Brands

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MKT 421 Week 3 Marketing, Ch. 11: Managing Successful Products, Services, and Brands
MKT 421 Week 3 Marketing, Ch. 11: Managing Successful Products, Services, and Brands
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MKT 421 Week 3 Marketing, Ch. 11: Managing Successful Products, Services, and Brands

Consider the following as you read:

  • What are ways marketing executives manage a product’s life cycle?