MKT 421 Week 3 A Mother of Invention: Columbia Sportswear CEO Gert Boyle

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MKT 421 Week 3 A Mother of Invention: Columbia Sportswear CEO Gert Boyle
MKT 421 Week 3 A Mother of Invention: Columbia Sportswear CEO Gert Boyle
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MKT 421 Week 3 A Mother of Invention: Columbia Sportswear CEO Gert Boyle

Watch the “A Mother of Invention: Columbia Sportswear CEO Gert Boyle” video.

Consider the following as you watch:

  • What marketing actions did CEO Gert Boyle take to create a strong brand and bring value to the target market?

Discuss your perceptions in class/online forum.