MKT 421 Week 3 Positioning & Market Research Presentation

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MKT 421 Week 3 Positioning & Market Research Presentation
MKT 421 Week 3 Positioning & Market Research Presentation
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MKT 421 Week 3 Positioning & Market Research Presentation

Select a company one with which you are familiar. Your company has decided to launch a new product/service. Identify the key attributes for your chosen product, and complete the following:

  • Describe your target market & its’ purchasing pattern.
  • Identify trends.
  • Create and describe a new product which would appeal to your market.
  • Recommend the best methods of conducting marketing research.
  • Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.
  • Suggest the differentiation strategy for your company to undertake to encourage their target market to choose them over other competitors.
  • Prepare and explain a perceptual map for your chosen product/brand, using a minimum of three competitors. Rank each product/brand on the selected variables based on how they are positioned in the consumers’ minds. Explain briefly why you placed each competitor on its particular spot on the map.

Create a 10 minute Microsoft® PowerPoint® presentation on the company selected above and include the following:

  • Summary slide
  • Your company/key product(s)
  • Target market & its’ purchasing pattern
  • Trends
  • Suggested differentiation strategy
  • Perceptual map
  • References

Click the Assignment Files tab to submit your assignment.