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MKT 421 Week 3 Positioning Presentation
Choose a product or service as the focus for this assignment.
Identify the important attributes for your chosen product and how this product/service is positioned in the consumers’ minds.
Identify top two competitors and how they are positioned in consumers’ minds.
Explain how you might strengthen your chosen product/brand’s position in the minds of the target market.
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:
- Develop a Summary slide which identifies the chosen product/service.
- Explain the target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral).
- Identify positioning in consumers’ minds.
- Idenitify top competitors and how their positioning in consumers’ minds differs.
- Provide recommendations to strengthen positioning of your product/service.
- Identify your references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.