MKT 421 Week 3 Positioning Presentation

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

Identify the important attributes for your chosen product and select two key variables for your perceptual map.

Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds.

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market.

Create an 8- to 10-slide Microsoft® PowerPoint® presentation (use Perceptual Map template provided) and include detailed speaker notes based on the following:

• Develop a Intoductory, Agenda and Summary slides.
• Explain the target market and audience (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral).
• Include a completed Perceptual map.
• Explain the Map placement.
• Identify your references (not part of slide count).

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.