MKT 421 Week 4 Logistics and Distribution

There are basically five approaches for entering an international market; usually the choices and risks are very product dependent. Assume you are a consultant specializing in global logistics and distribution. There are four clients that are planning to expand into an international market (China), each with different products. Using the following factors for your choices, pick any two clients and complete the attached matrix with your recommendations and briefly describe the rationale behind your choices. Use these categories for your posting:

Entry Approach: Exporting, Licensing, Management contracting, Joint Venture, and Direct Investment.

Shipping Methods: Truck, Rail, Water, Air

Level of Risk: High, Medium, Low