MKT 421 Week 4 Marketing, Ch. 15: Managing Marketing Channels and Supply Chains

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MKT 421 Week 4 Marketing, Ch. 15: Managing Marketing Channels and Supply Chains
MKT 421 Week 4 Marketing, Ch. 15: Managing Marketing Channels and Supply Chains
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MKT 421 Week 4 Marketing, Ch. 15: Managing Marketing Channels and Supply Chains

Consider the following as you read:

  • What are the pros and cons of direct and indirect marketing channels?