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MKT 421 Week 5 Final Marketing Plan and Presentation

Instructions

Combine your Strategy and Positioning and Product, Pricing, and Channels papers along with your promotional strategy into a single Marketing Plan.

Write a 5,950- to 7,000-word paper that integrates your previous Learning Team assignments into a final Marketing Plan. In addition to your previous papers, include the following:

• Your promotional strategy for your product or service, including how you may use the following:

• Advertising
• Public relations
• Digital marketing
• Sales promotion
• Direct marketing
• Event marketing
• Outdoor

• The effect professional selling may have on your offering
• An initial budget for your plan
• The methods you use will measure the success of your plan
• Any ethical issues your marketing plan might have

Prepare a 15- to 20-minute oral presentation accompanied by a 15-20-slide Microsoft®PowerPoint® presentation illustrating your Marketing Plan.

Format your paper and presentation consistent with APA guidelines.