MKT 421 Week 5 Map the Supply Chain Paper

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MKT 421 Week 5 Map the Supply Chain Paper
MKT 421 Week 5 Map the Supply Chain Paper
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Year: 2016
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MKT 421 Week 5 Map the Supply Chain Paper

https://hwsell.com/category/mkt-421/

Select an industry.

Write a 700- to 1,050-word paper that

identifies each link in the supply chain and the purpose and value in each. For

example, if the shoe industry were to be chosen, the supply chain might look

something like:

Manufacturer

    • plans

      the product mix

    • designs

      the shoes

    • determines

      the materials

    • makes

      the shoes

    • advertises

      the shoes

    • ships

      in bulk to middlemen

Distributor

    • receives

      shipment from manufacturer

    • establishes

      relationships with retailers

    • extends

      credit to retailers

    • breaks

      down from bulk quantities to smaller cases

    • ships

      product to retailers

Retailer

    • displays

      the shoes

    • advertises

      to drive consumers into the store

    • determines

      product selection

    • pays

      salespeople to help the consumer decide

    • processes

      the transaction

  • transfers

    possession to the consumer