MKT 421 Week 5 Marketing, Ch. 16: Retailing and Wholesaling

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MKT 421 Week 5 Marketing, Ch. 16: Retailing and Wholesaling
MKT 421 Week 5 Marketing, Ch. 16: Retailing and Wholesaling
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MKT 421 Week 5 Marketing, Ch. 16: Retailing and Wholesaling

Review Ch. 16 of Management.

Consider the following as you read:

  • What are the pros and cons of independent retailing and contractual systems in the small business setting?