MKT 421 Week 5 Marketing Plan: Final Presentation

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MKT 421 Week 5 Marketing Plan: Final Presentation
MKT 421 Week 5 Marketing Plan: Final Presentation
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MKT 421 Week 5 Marketing Plan: Final Presentation

Based on the product or service you select for your final marketing plan, prepare a 10 minute/10 Slide presentation in which you answer the following questions:

  1. Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan.

    1. Identify public relations opportunities for the product/service

    2. Develop an initial sales promotion schedule of activities

    3. Create an advertising plan

    4. Analyze the impact of channel management decisions on the marketing your selected product or service

    5. Select distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen

  2. Develop a budget for your marketing plan.

  3. Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan

  4. Be prepared to answer my and the classes questions. Also make sure to rotate presentation duties so that I can see each team member in action

Write a 3-5 page paper in which you discuss your key list of lessons learned from your marketing plan process.

What key things did you learn about marketing by doing the marketing plan? What key take-aways did you have from weekly reviews of your plan? What things would you change in your marketing plan looking back at the process? Did the class and the plan change your view of marketing in any ways?