MKT 421 Week 5 Promotional Strategy Presentation (2)

Prepare a 20 minute Microsoft® PowerPoint® presentation illustrating your promotional strategy. Compile the information presented in your previous papers and include the following in a Microsoft® PowerPoint® presentation:

• Description of your target market
• Brief description of your 4P’s
• Your promotional strategy for your product or service, including how you will use at least three of the following elements:

  • Advertising
  • Public relations
  • Digital marketing, including social media
  • Sales promotion
  • Direct marketing
  • Event marketing
  • Outdoor

• An initial budget for your plan – prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year, and provide justification for your choices.
• The evaluation and control methods you will use to measure the success of your plan

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