MKT 421 Week 5 Promotional Strategy Presentation

Prepare a 15- to 20 minute Microsoft® PowerPoint® pitching of your marketing plan .

Include the following in the presentation:

• Environmental scan analysis
• Description of target market
• Product/service attributes and positioning
• Competition
• Place Strategy
• Price Strategy
• Explain your promotional strategy for your product or service.
• Promotional strategy which Includes at least three of the following elements:

  • Advertising
  • Personal sales
  • Public relations
  • Digital marketing, including social media
  • Sales promotion
  • Direct marketing
  • Event marketing

• Develop an initial budget for your plan.
• Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
• Provide justification for your choices.
• Explain the evaluation and control methods you will use to measure the success of your plan.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.