MKT 421 Week 5 Promotional Strategy Presentation

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.

Compile the information presented in your previous papers.

Include the following in the presentation:

• Explain your promotional strategy for your product or service.
• Include how you will use at least three of the following elements:

  • Advertising
  • Public relations
  • Digital marketing, including social media
  • Sales promotion
  • Direct marketing
  • Event marketing
  • Outdoor

• Develop an initial budget for your plan.
• Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
• Provide justification for your choices.
• Explain the evaluation and control methods you will use to measure the success of your plan.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.