MKT 421T All Discussions

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MKT 421T All Discussions Link

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MKT 421T Wk 1 Discussion – Marketing Planning

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Day 3

Respond to the following in a minimum of 175 words:

Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix (4 P’s)? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

Due Monday

Post 2 replies to classmates or your faculty member. Be constructive and professional.

MKT 421T Wk 2 Discussion – Marketing Strategy

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Day 3

Respond to the following in a minimum of 175 words:

• Why is marketing research important to the development of a marketing strategy? Provide a specific example.

Due Monday

Post 2 replies to classmates or your faculty member. Be constructive and professional.

MKT 421T Wk 3 Discussion – Product Lifecycle

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Day 3

Respond to the following in a minimum of 175 words:

Select a brand name product or service like an individual size Hershey Chocolate bar, a gallon of regular gasoline from a specific brand gas station or any other product or service that is sold in multiple locations. Then select three different locations that provide your selected product or service like Wal-Marts, Standard gas station, a mom and pop store or a Cinema and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?

Due Monday

Post 2 replies to classmates or your faculty member. Be constructive and professional.

MKT 421T Wk 4 Discussion – Distribution Channels

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Day 3

Respond to the following in a minimum of 175 words:

What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location, the size and shape of the product, where it is manufactured and how many are sold in a year affect your selection of distribution channels?

Due Monday

Post 2 replies to classmates or your faculty member. Be constructive and professional.

MKT 421T Wk 5 Discussion – International Distribution Channels

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member.

Due Day 3

Respond to the following in a minimum of 175 words:

You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why.

Due Monday

Post 2 replies to classmates or your faculty member. Be constructive and professional.