MKT 431 Week 2 Ethical Analysis Paper

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MKT 431 Week 2 Ethical Analysis Paper
MKT 431 Week 2 Ethical Analysis Paper
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MKT 431 Week 2 Ethical Analysis Paper

Purpose of Assignment

The purpose of this assignment is to evaluate and analyze the ethical behavior as shown in events surrounding a crisis or situation that a company has experienced. Handling an ethical situation can have an impact on your finances, marketing credibility, and customer loyalty.

Your learning team will select an ethical example and complete the following:

  • Identify the key issues facing the company and the incidents that led to the ethical issue.

  • Explore actions that the company and its representatives failed to do to prevent the situation.

  • Describe which of the 12 ethical questions posed by Laura Nash illustrate the ethical shortcoming.

  • Recommend what the company should have done to prevent the situation, and provides guidelines for future ethical behavior.

  • Analyze how the company regained public trust and credibility after the ethical incident?

Assignment Steps

Your learning team can select one of the following ethical examples and conduct additional research in the University Library:

  • VW (Diesel emissions falsification)

  • British Petroleum  (the Gulf Oil spill)

  • Enron (accounting dishonesty

  • Mylan Epipen, (pricing scandal)

  • Wells Fargo, (fake account scandal)

  • Martha Stewart

  • Exxon-Valdez  (oil tanker spill)

  • Ford (Firestone tire)

  • Toyota  (acceleration issue)

  • Samsung (exploding cell phones)

Cite at least three research sources for this paper with APA formatting. Your paper should be no less than 800 words in length.

Click the Assignment Files tab to submit your assignment.

Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment.