MKT 431 Week 4 Pricing Strategy Case Assignment

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MKT 431 Week 4 Pricing Strategy Case Assignment
MKT 431 Week 4 Pricing Strategy Case Assignment
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MKT 431 Week 4 Pricing Strategy Case Assignment

Complete the Pricing Strategy Case Assignment Worksheet.

Click on the Assignment Files tab to submit your assignment.

Pricing Strategy Case Assignment

 

Review the “What’s the Right Price” case on pages 382-383 in the Essentials of Entrepreneurship and Small Business Management text. Complete each section below. Be sure to cite your sources when necessary (including all uses of the textbook).

 

 

  1. Product Pricing and Company Image

 

Explain in 3-5 sentences, why so many entrepreneurs underprice their goods and services, especially when they first get into business.

 

Discuss in 3-5 sentences, the connection between the prices a company establishes for its goods and services, and the image it creates for the company.

 

 

 

 

  1. Hilburn’s Pricing Strategy

 

Describe the advantages and risks associated with J. Hilburn’s pricing strategy.

What advantages does J. Hilburn’s pricing strategy create for the company?What risks are associated with the company’s low-price strategy?
  

 

  1. Pricing Advice

 

Visit the website for J. Hilburn. In 3-5 sentences, what advice on pricing can you offer Hil Davis? 

 

 

      Discuss in 3-5 sentences how Davis should implement your pricing suggestions.

 

 

 

 

  1. Brick-and-Mortar Comparison

 

How might your pricing change if you were a brick-and-mortar retailer versus an online retailer?

     

Type of Retailer

 

 

 

Pricing

 

 

Brick-and-Mortar

 
 

 

Online