MKT 431 Wk 2 – Apply: ESRI Zip Code Look Up Worksheet

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MKT 431 Wk 2 - Apply: ESRI Zip Code Look Up Worksheet
MKT 431 Wk 2 – Apply: ESRI Zip Code Look Up Worksheet
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MKT 431 Wk 2 – Apply: ESRI Zip Code Look Up Worksheet

Now that you’ve assessed your potential business, the next step is to determine who your customer is. In this assignment, you will use secondary research to create a customer profile. This is important information to have when you are presenting to potential investors. Comparing your chosen service area with neighboring areas will allow you a full mastery of this great resource and may help you create a vision for more opportunity by profiling your customers.

 

Complete the ESRI Zip Lookup Worksheet.

 

Submit your assignment.

ESRI Zip Lookup Worksheet

Part 1

Creating a customer profile will allow you to determine your customer and identify marketing opportunities. Using the ESRI Zip Lookup, choose your zip code, 1 neighboring zip code to the south, and 1 neighboring zip code to the north. Research the median income, financial optimists, monthly credit card charges, and 1 additional variable of your choosing. This exercise will help you gain a full mastery of this resource going forward to use for your business.

Part 2

In 300 words or less, identify 1 opportunity or business insight you gained from this research. Provide your best example of how you can use this information strategically. Include the following:

  • How does knowing the zip code information help identify customer needs and wants?

  • How would these needs and wants differ based on the information found about each zip code?