MKT 431 Wk 2 Discussion – Targeting the Market

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to the following in a minimum of 175 words:

What is one advantage or disadvantage of pursuing a niche strategy of targeting a specific segment of the market? Provide an example.

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.