MKT 431 Wk 4 – Apply: Competitive Analysis Worksheet

0 items
MKT 431 Wk 4 - Apply: Competitive Analysis Worksheet
MKT 431 Wk 4 – Apply: Competitive Analysis Worksheet
$9.00
Go to the store page
  • Description

MKT 431 Wk 4 – Apply: Competitive Analysis Worksheet

You are trying to gain market share from competitors and have decided to take a more exhaustive look at how you compare side by side in key areas of potential differentiation. Pricing, technology, and distribution all offer opportunities to create value in the mind of the consumer. In this assignment you will identify ways to turn heads of consumers using creative pricing, technology, or distribution strategies.

 

Note: The learning activity “Marketing Foundations: Competitive Market Analysis” by Deirdre Breakenridge from LinkedIn Learning will be helpful for you in completing this assignment.

 

Complete the Competitive Analysis Worksheet.

 

Submit your assignment.

Part 1

Research 2 competitors and compare data for each category in the table below in 75- 150 words.

 

Consider the following:

 

  • Pricing strategy, packaging options, and special promotional pricing

 

  • Technologies of the trade as well as promotional aspects. Include links to websites or social media accounts.

 

  • How products are sold and moved to consumers. Where is the product/service available for purchase?

Part 2

In a minimum of 350 words identify 1 opportunity or business insight derived from this exercise. Provide your best example of how you can use this information strategically to create differentiation.