MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy

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MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy
MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy
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MKT 435 Week 3 Part I Consumer Behavior and Marketing Strategy

Write a 700- to 1,050-word paper in which the team discusses the following:

  • A brief overview of the company and the product and its marketing strategy.

  • An examination and discussion of the external factors that influence the company’s target market.

  • Find 5 examples of the company’s marketing communications and discuss each communications example, addressing how the company recognizes external factors that influence its consumers’ behavior.  Examples of Marketing Communications types are:  print advertising, press releases, brochures, flyers, banner ads, etc.

Format the paper according to APA standards.

Click the Assignment Files tab to submit your assignment.