MKT 435 Week 4 Consumer Decision Making Paper

Utilize the same product/service your team chose for Week 3.

Developa 700- to 1,050-word response that analyzes the following:

• Discuss the potential importance of each type of situational influence in developing a marketing strategy for your product/service.
• Review whether your market segment is aware of the problem that your product/service serves to eliminate.  How is your marketing strategy impacted by this awareness?
• Discuss factors that may contribute to the external information search and factors that act to reduce external search for information before purchase or adoption of your product/service.
• List the evaluative criteria and the importance of each that your market segment would use in purchasing your product.

Format your paper consistent with APA guidelines.

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