MKT 435 Week 4 Examine a Communication Tool

Choose amarketing communication tool used by a brand about which you are passionate. Examples of Marketing Communications types are print advertising, press releases, brochures, flyers, banner ads, etc.

Create a Poster Board presentation in which you:

• Present the communication tool
• Discuss how effective it is in attracting and retaining customers, and communicating the company’s focus on customer satisfaction.
• Propose 3 ways in which the communication tool could be improved for effectiveness.
• You may create an actual poster board and bring it to class or submit the poster board using padlet.com, storyboard.com, or movenote.com, and adding a script to accompany the electronic poster board submission.
• Write a 525- to 700-word summary of how you think the presentation went.

Format the paper according to APA standards.

Click the Assignment Files tab to submit your assignment.