MKT 435 Week 5 Consumer Decision Making Process Analysis

Analyze a recent purchase decision you made using the steps in the consumer decision making process. The consumer decision making process is discussed in Chapter 14, pages 341-346.

Submit a detailed outline in which you show the steps you took in making the purchase decision and the rationale behind each step. An example of a detailed outline can be found in the Center for Writing Excellence.

Click the Assignment Files tab to submit your assignment.