MKT 435 Wk 4 Discussion – Problem Recognition

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday 

Respond to the following in a minimum of 175 words:

Describe two recent purchases you have made. What uncontrollable factors, if any, triggered problem recognition? Did they affect the desired state, the actual state, or both? What role does problem recognition play in the consumer-decision making process?

Due Monday 

Reply to at least two of your classmates. Be constructive and professional in your responses.