MKT 435 Wk 4 Team – Consumer Decision Making Paper

Resource: Consumer Decision Making Grading Guide

Utilize the same product/service your team chose for Week 3.

Develop a 700- to 1,050-word response that analyzes the following:

• Discuss the potential importance of each type of situational influence in developing a marketing strategy for your product/service.
• Review whether your market segment is aware of the problem that your product/service serves to eliminate. How is your marketing strategy impacted by this awareness?
• Discuss factors that may contribute to the external information search and factors that act to reduce external search for information before purchase or adoption of your product/service.
• List the evaluative criteria and the importance of each that your market segment would use in purchasing your product..

Format your paper consistent with APA guidelines.

Submit your assignment.