MKT 438 Week 2 Internal Public Relations

Resource: The Practice of Public Relations, Ch. 11

Read the “Sony Shoots the Messenger” Case Study on page 242 in The Practice of Public Relations, Ch. 11.

Answer the three questions at the end of the chapter located on page 243.

Write a 1,050- to 1,400-word paper in which you describe how the case was handled and provide recommended improvements for your client (Sony).

Include three outside references as well as citations with your paper.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.