MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Paper

Resource: The Practice of Public Relations, Ch. 9 and Ch. 15

Last week’s assignment dealt with strategic approaches in public relations.  This week’s assignment deals with tactical campaign approaches. You will develop an implementation plan to execute on the strategy that you have developed for your campaign.

Select up to six PR tools you will use to promote your client’s product or service.

Review The Practice of Public Relations, Ch. 15 on how to write a news release as well as more brief promotional writing for social media such as Twitter.

Review The Practice of Public Relations, Ch. 9 and decide which forms of paid, earned, or owned media you will integrate into your campaign.  Be specific with your choices. For example, for paid media you might create an ad for a print or online newspaper or magazine.  For owned media, you might create a blog, Facebook page, etc.  For earned media, you might develop a publicity campaign for what is known as “third-party endorsement.”  Refer to Ch. 9 of The Practice of Public Relations for more information on these tools.

Explain your rationale for each selection.

Write a 700- to 1,050-word paper in which you outline your tactical plan for executing on the public relations campaign.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.