MKT 440 Week 3 Big Data Paper

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MKT 440 Week 3 Big Data Paper
MKT 440 Week 3 Big Data Paper
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MKT 440 Week 3 Big Data Paper

Identify a company that is currently using big data to inform its business decisions.

Write a 700- to 1,050-word paper that does the following:

  • Describes the organization and its online efforts

  • Identifies what types of data the organization collects

  • Analyzes which types of marketing decisions are made based on the data collected  

Cite a minimum of three sources from popular media (magazine, newspaper, or online media) that illustrate your points.

Format your paper consistent with APA guidelines.

Submit your assignment to the Assignment Files tab.