MKT 440 Week 4 Team – Digital Marketing Plan Phase II: Social Media Plan for Your Product

Resource: Digital Marketing Plan Phase II Grading Guide

Create a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker’s notes.

Instructions: Your team will build a social media plan for the product you created in Week 3. The team will establish a strategy and objectives for each piece of the plan and address sound reasoning as to why each social media platform is being utilized (Twitter, Facebook, LinkedIn, YouTube, etc.). An e-mail strategy, including target markets, timing, and how to incorporate branding into e-mail communications, as well as measuring tools to determine success from each platform, will also need to be built in. 

Format your presentation consistent with APA guidelines. 

Submit your assignment.