MKT 440 Wk 5 Discussion

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to the following in a minimum of 175 words:

• If you were in charge of marketing a relatively new brand, what are some specific strategies you might use to improve brand recognition? Explain and provide specific examples. How would you handle any negative online criticism of the brand?

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.