MKT 441 All Discussions

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MKT 441 All Discussions Link

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MKT 441 Wk 1 Discussion

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to the following in a minimum of 175 words:

In Ch. 2 of The Market Research Toolbox, the author states that the importance of identifying the “underlying decision problem” in planning a market research study “cannot be overemphasized.” Why is this? What negatives might be generated from the failure to plan a market research study without first identify the underlying decision problem.  Which stakeholders might those negatives affect?

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.

MKT 441 Wk 2 Discussion

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to the following in a minimum of 175 words:

Recall the readings and activities you have completed this week and research a TED Talk or other academic video that applies to one or more of your weekly objectives. Post a link to the video in your discussion thread. Answer the following:

• What do you find interesting or surprising about the information in the video?
• How does it relate back to your weekly objectives?

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.

MKT 441 Wk 3 Discussion

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to the following in a minimum of 175 words:

In Ch. 10 of The Market Research Toolbox, the author suggests avoiding loaded questions when designing a questionnaire. What exactly are “loaded” questions, and why should they be avoided? Share two examples of loaded questions. For each, also share an equivalent neutral version that would work better in a questionnaire.

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.

MKT 441 Wk 4 Discussion

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to the following in a minimum of 175 words:

Recall the readings and activities you have completed this week and research a TED Talk or other academic video that applies to one or more of your weekly objectives. Post a link to the video in your discussion thread. Answer the following:

• What do you find interesting or surprising about the information in the video?
• How does it relate back to your weekly objectives?

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.

MKT 441 Wk 5 Discussion

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to the following in a minimum of 175 words:

Recall the readings and activities you have completed this week and research a TED Talk or other academic video that applies to one or more of your weekly objectives. Post a link to the video in your discussion thread. Answer the following:

• What do you find interesting or surprising about the information in the video?
• How does it relate back to your weekly objectives?

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.