MKT 441 Week 2 Market Research Case Study Analysis

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MKT 441 Week 2 Market Research Case Study Analysis
MKT 441 Week 2 Market Research Case Study Analysis
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MKT 441 Week 2 Market Research Case Study Analysis

Complete the Market Research Case Study Analysis Worksheet.

Click on the Assignment Files tab to submit your worksheet.

Market Research Case Study Analysis

 

Describe a business situation in 175 words where market research can influence decision making.

 

 

 

Select three research methods from the following list:

 

  • Primary

  • Secondary

  • Qualitative

  • Quantitative

  • Mixed

 

Analyze each selected research method in 175 words as it relates to your selected business situation.

 

Research MethodAnalysis as related to business situation
  
  
  

 

Compare the use of observational versus experimental research for the business situation in a total of 350 words.

 

 ProsCons
 

 

 

Observational Research

  
 

 

 

Experimental Research

  

 

 

Explain in 175 words which type of research method would work best for the selected business situation.