MKT 441 Wk 3 Discussion

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MKT 441 Wk 3 Discussion
MKT 441 Wk 3 Discussion
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MKT 441 Wk 3 Discussion

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

 

Due Thursday

Respond to the following in a minimum of 175 words:

 

In Ch. 10 of The Market Research Toolbox, the author suggests avoiding loaded questions when designing a questionnaire. What exactly are “loaded” questions, and why should they be avoided? Share two examples of loaded questions. For each, also share an equivalent neutral version that would work better in a questionnaire.

 

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.