MKT 498 Practice: Week 3 Discussion Question 2

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MKT 498 Practice: Week 3 Discussion Question 2
MKT 498 Practice: Week 3 Discussion Question 2
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MKT 498 Practice: Week 3 Discussion Question 2

 

Respond to this week’s discussion.

Post your response to the discussion area.

Recommendations; media mix

Select ONE of the following to respond to as your second DQ for Week 3. Please be kind enough to copy/paste the question you have selected at the beginning of your response.

  • Consider a recent purchase you made at the recommendation of someone else. Why did you trust that person’s recommendation? How important is a recommendation by someone else in your purchase decisions?

  • Xerox offers a color printer that sells for $1,200. The goal is to market it to business buyers. What media mix would you suggest for a $5 million advertising campaign? Justify your answer based on concepts in the required reading for Chapter 7.