MKT 498 Week 2 Apply: Trends in Marketing Communications

Research a specific product or service of your choosing on the internet.

Create a 10- to 12-slide presentation with speaker notes in which you include the following:

• Describe the company and the product or service that you researched.
• Describe the current target market for this product or service, and include an analysis of the following:

  • Buyer behavior (e.g., how much do they buy, when do they buy, where do they prefer to purchase)
  • Decision-making processes that current buyers use to select products or services (e.g., what features do buyers find most important when selecting the product or service, and why)

• Analyze purchasing trends that may affect current buyer purchasing decisions.
• Determine potential new market opportunities based on market changes or consumer purchasing trends.
• Summarize your conclusions, and present a marketing proposal to sustain or grow your potential market over the next three to five years.

Click the Assignment Files tab to submit your assignment.