MKT 498 Week 2 Competitive Advantage and Objectives Analysis

Write a 1,050- to 1,400-word paper in which you describe the different types of analysis used by marketers to determine product positioning and competitive advantage that help a company create marketing objectives. For each type of analysis, do the following:

• Identify the advantages and disadvantages.
• Describe a situation when the analysis could be used.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.