MKT 498 Week 4 Apply: Learning Team: Advertising Design and Promotion

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MKT 498 Week 4 Apply: Learning Team: Advertising Design and Promotion
MKT 498 Week 4 Apply: Learning Team: Advertising Design and Promotion
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MKT 498 Week 4 Apply: Learning Team: Advertising Design and Promotion

Discuss with your Learning Team various products or services that you would be interested in advertising, and choose one product or service that you would like to work on as a team.

Determine your target market for this product or service.

Select an ad for your product or service.

Create a 12- to 15-slide presentation with speaker notes in which you include the following:

  • Describe the advertising design for your product or service and explain why you feel this will appeal to your target market. Your description should include an analysis of the following:

    • Message strategy
    • Type of advertising appeal used
    • Executional framework
    • Source characteristics
    • Media selection or mix

  • Evaluate different kinds of promotional, public relations, or sponsorship activities that you could use in conjunction with your advertising campaign to promote your product or service.
  • Explain the metrics you will use to evaluate the effectiveness of your advertising campaign.

Click the Assignment Files tab to submit your assignment.