MKT 498 Week 4 Integrated Marketing Communication: Positioning Strategies

Write a 1,050-word paper in which you complete the following.

Choose two companies you may have an interest in working for, or whose products you are loyal to.

Discuss how the companies use integrated marketing communications to deliver their positioning strategies.

• What are the company’s products or services?
• What is each company’s competitive advantage and positioning strategy?
• What marketing communication tools does each company use?
• How effective are these tools at helping the companies achieve their positioning strategy?  

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.