MKT 498 Week 5 Marketing Communications Plan Executive Summary

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MKT 498 Week 5 Marketing Communications Plan Executive Summary
MKT 498 Week 5 Marketing Communications Plan Executive Summary
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MKT 498 Week 5 Marketing Communications Plan Executive Summary

For your final Learning Team assignment, complete a Marketing Communications Plan Executive Summary (you must know what an Executive Summary is) using the information from the Learning Team assignments in Weeks 2-4:

  • Product and Target Market Identification Paper

  • Competitive and Segmentation Analysis Presentation

  • Analysis of Marketing Communication Tools Paper

Step 1

Write a 1-page Executive Summary to the board of the company for the product or service you chose in your Week 2 Learning Team assignment.

Step 2

Write a 1-page Evaluation and include:

  • How the team will measure and evaluate the new IMC plan.

  • Develop evaluation tools to measure IMC plan effectiveness.

Combine Steps 1 and 2 into one cohesive document. (Note – this is to be no more than 2 pages total)

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.