MKT 571 Wk 2 Discussion – Purchasing Behavior

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to the following in a minimum of 175 words:

Discuss the ways in which business to business buying behavior differs from consumer purchasing. Consider in your discussion the purchasing decision as well and ways to measure customer satisfaction and loyalty.

Due Monday

Reply to at least 2 of your classmates. Be constructive and professional in your responses.