PHL 458 Week 2 Think Differently Exercise

In 1997, Apple, Inc. supported its “Think Different” marketing campaign with a 1-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.

Watch the one minute commercial at: https://www.youtube.com/watch?v=tjgtLSHhTPg

this commercial is also known as the “Crazy Ones”.

Identify the 17 individuals shown in the background and, as a team, discuss the following questions:

• What did each of the individuals contribute to the world?
• How was each of these contributions rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world?
• Are there defining characteristics shared among all or most of the individuals?
• What is the value of imagination and thinking outside the box with regard to their contributions?

As you write your summary do not specially state what each individual did to change society but do you see any similarities in their characteristics. For instance, we could determine similarities in Martin Luther King Jr. and Gandhi and others highlighted in this commercial.

Summarize your findings in a 350- to 700-word word paper.

Format your summary consistent with APA guidelines.