RES 351 Week 1 DQs

1、Why must business managers understand the importance of business research and how it is used in their organizations?

2、What are the essential tenets of the scientific method, and why is the scientific method important to business research?

RES 351 Week 2 DQs

1、Explain the difference between a research question and a hypothesis.  Using your current or previous place of employment as a starting point, provide one or more research question and then develop two appropriate hypotheses.

2、You are the supervisor of a call center.  Lately, there have been many misdirected or dropped calls. Develop one or two research questions and three hypotheses that might account for misdirected or dropped calls.

RES 351 Week 3 DQs

1、Jake and 10 other consumers were invited to participate in a focus group to discuss their experience with using the Apple® iPhone® mobile digital device. Develop a set of questions the focus group moderator might ask to gain a better understanding of their experience.

2、What is survey research? What are the advantages and disadvantages of using surveys to collect data? Describe a research situation where survey research is appropriate and explain why.

3、What essential characteristics distinguish a true experiment from other research designs? What ethical problems do you see in conducting experiments with humans?    

RES 351 Week 4 DQs

During the 2010 Super Bowl® game, the Snickers™ candy bar campaign was voted the best ad among men and women 18 and older and youth 18 or younger. The ad featured a neighborhood football game in which one of the players, who has dwindling energy, is tackled again and again. His teammates tell him, “You play like Betty White!” The 80-year-old actress and comedian appears in the ad as the football player being tackled. If you were the owner of the ADBOWL® website, how would you draw the sample to measure the best ad that aired during the Super Bowl® game among the three groups of interest?

What special problem do open-ended questions have?

What special problem do open-ended questions have? How can these be minimized? In what situations are open-ended question most useful?

RES 351 Week 5 DQs

Distinguish between a Z- test and a T –test.  Provide an example of each one that might be appropriate for your current or previous place of employment.