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RES 351 Week 3 Creating a Measurement Instrument
Tasty Restaurant has hired Premium Research to obtain information regarding patrons’ dining experience. The main areas of interest include the following: satisfaction with the food, interaction with the employees, ambience of the restaurant, and reasons for dining at the restaurant.
- Develop 10 to 12 questions with appropriate scales to address areas Tasty Restaurant has suggested. Use at least 2, no more than 3, different scales including:
- a) A graphic rating scale.
- b) A multiple rating list.
- c) Likert-type scale
- d) Semantic differential scale
- e) Forced ranking scale
- f) Semantic differential scale
- g) Comparison
- h) Category scales.
Your textbook explains each of these scales.
- Explain why you picked and would recommend the scales you used?
- Use the areas of interest as subheadings for your questionnaire
- Use APA format for your references
- Click the Assignment Files tab to submit your Assignment.