STR 581 Wk 3 – Apply: Signature Assignment: Modified SWOT Analysis

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STR 581 Wk 3 - Apply: Signature Assignment: Modified SWOT Analysis
STR 581 Wk 3 – Apply: Signature Assignment: Modified SWOT Analysis
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STR 581 Wk 3 – Apply: Signature Assignment: Modified SWOT Analysis

Successful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages. Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you will practice using a SWOT analysis to better understand the factors involved in making business decisions that promote sustainable competitive advantage.

 

Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.

 

Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.

 

Write a 700- to 1,050-word modified SWOT analysis that includes the following:

  • An introduction with a detailed description of the company

  • A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats

  • An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include:

  • Financial, physical, or human resources

  • Access to natural resources, trademarks, patents, or copyrights

  • Current processes (employee programs or software systems)

  • An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage; examples may include:

  • Market trends (new products or technology advancements)

  • Economic trends (local and/or global)

  • Demographics

  • Regulations (political, environmental, or economic)

  • Conclusion with an evaluation of how the company has retained its competitive advantage

 

Include APA-formatted in-text citations and a reference page with at least 2 sources. Note: You may include your textbook as 1 of the sources.

 

Note: You can view sample SWOT Analyses by visiting the University Library > Databases > B > Business Source Complete: SWOT Analyses.

 

Submit your assignment.